If you are an aspiring yogi, you are interested in learning more about yoga, or you simply enjoy wearing clothing that is comfortable and conducive to free movement, you have likely heard of Alo Yoga.
Alo Yoga is a world-leading athleisure company that has managed to set itself apart from its competitors. This has been no easy feat and there are many reasons why this well-loved brand has been able to take the world by storm!
This article will discuss 19 surprising things you never knew about Alo Yoga – let’s take a look!
1) They have developed meaningful relationships with key influencers and strategic businesses.
Since they first started back in 2007, Alo Yoga has nurtured their relationships with other brands, partners and influencers.
They enjoy networking with likeminded individuals who are passionate about spreading the word about how amazing yoga is and how beneficial it is to live a more mindful life.
This networking is meant for the greater good, which is probably why the vast majority of relationships that they have created have lasted and gone from strength to strength.
2) Alo Yoga has harnessed the power of Instagram.
Alo Yoga has a presence on a few social media platforms, but their most popular presence by far is the one they have on Instagram.
It is easy to see why this is as the pictures they post of their products are incredibly attractive and invite comments and questions.
When their Instagram account began gaining in popularity, they decided to makes things easier for their fans by creating their popular, Instagram store. This means that if you see something you love on Instagram, you can buy it with the click of a mouse.
In addition to their Instagram store, their content is always engaging, interesting and very exciting. It is not difficult to spend a few hours browsing their unique stories, pictures and Instagram videos.
3) They really value their customers and welcome images of fans wearing their products.
Many people believe that part of Alo Yoga’s success has been their ability to engage with their customer base and create many loyal fans.
Alo Yoga genuinely values each of their customers and this is evidenced in their actions throughout the past 14 years.
They welcome pictures of customers wearing their sought-after items and go out of their way to personally thank anyone who posts a picture of themselves wearing a new Alo Yoga item.
Seeing others wearing something you plan on buying can convince you to take the plunge. Very often, clothing retailers feature pictures of skinny models wearing their clothing but Alo Yoga has attempted to change this by trying to be realistic and real with their customers.
When someone else the same size as you is pictured wearing a piece of clothing you are interested in, this can go a long way to helping you make a decision.
4) Alo Yoga is a proudly Californian-based company.
Alo Yoga was started back in 2007 when the founders decided that they wanted to share their athleisurewear with the rest of the world.
This was their best decision ever and the brand has been based out of Los Angeles ever since, providing jobs to locals and uplifting the community around them for well over a decade.
5) They are so much more than just an athleisurewear brand.
Their ultimate goal is for each of their customers to experience the pure joy and life transformation that doing yoga can bring.
understand that yoga can improve your life like nothing else can: whether you are suffering from stress, need to lose weight or simply want to be a happier person.
6) Alo Yoga’s massive following consists of more than just yoga enthusiasts.
Alo Yoga’s main customer base and following obviously consists mainly of yogis, amateur yoga enthusiasts and yoga instructors.
However, this is not where it ends. If you have ever tried on an Alo Yoga piece of clothing, you will know how comfortable and form-fitting it can be.
Alo Yoga’s range of beautiful yoga clothing is also perfect for other kinds of exercise, such as jogging, cycling and weightlifting.
Even if you don’t normally exercise and you are looking for a clothing range that will keep you feeling comfortable and looking your best, then Alo Yoga is ideal for you!
Walking the streets of Los Angeles, you will often see people wearing Alo Yoga leggings and tops to run errands, go shopping and enjoy a relaxed meal out with friends.
If you travel often and need something lightweight and comfy to wear on a long haul flight, then you should definitely consider something from Alo Yoga.
7) The Alo Yoga brand is known to be exceptionally performance-focused.
One of Alo Yoga’s main focuses is on yoga performance and the fabrics they use to craft their garments are certainly testament to this.
You only need to consider the state-of-the-art fabrics that are used, which have natural fibers that wick the sweat and moisture away from your body to keep you cool.
Alo Yoga knows that something as simple as fabric can help you to exercise for longer if you are kept feeling cool and fresh.
The fabric they use is also antimicrobial, meaning that it will keep you smelling sweet for longer and you can easily go from a workout, to running errands and work, and no one will know that you have just been exercising!
We also love Alo Yoga’s innovative memory technology that ensures that the fabric moulds to the shape of your body and “remembers” its contours. The result is that there are no unattractive baggy bunches of fabric, creases or wrinkles to make you look untidy. It also gently compresses your body, which goes a long way in helping you to achieve optimal performance on the yoga mat and beyond.
This is very beneficial not only for exercise, but if you wear your Alo Yoga piece of clothing for a long period of time (such as on a long haul flight).
8) They love giving discounts and supporting yogis.
As mentioned above, Alo Yoga is so much more than a great brand for yoga wear! They are passionate about the environment, people, animals and more and are continuously innovating new ways to show their appreciation for those who want to do good.
They also really want to get the word out that yoga can help anyone have a better way of life and they love supporting yoga teachers, fans, yogis and instructors.
Anyone who teaches yoga is welcome to create an account on their website so that they can take advantage of their special discounts and offers (which are amazing, by the way!)
Alo Yoga is so confident about their brand and they are certain that you will love what you buy, which is why they offer a no questions-asked, money back refund if you are not happy.
If you are buying for the first time in their online store, you are automatically offered a fantastic 10% discount! In addition, if you refer a new customer to them, they will reward you with $25 towards a purchase in their store.
Of course, you don’t want to miss their regular sales where you can pick up an amazing bargain on a new pair of yoga wear. What’s not to love?
9) They are passionate about the environment.
Alo Yoga really puts their money where their mouth is and is one of the few clothing ranges that is genuine about their concern for the environment.
They try and ensure that their carbon footprint is as low as possible and ensure that they use as little water as possible by using low-water dyes.
If you are ever privileged enough to have a tour of their Los Angeles headquarters, you will see that they do what they say in real life.
Their offices are eco-friendly with plenty of indoor plants and their very own zen garden for meetings. Dogs are always welcome in their offices and employees are encouraged to participate in their twice-daily yoga sessions.
Alo Yoga also gives regular mindfulness classes where employees and customers can attend.
If this is not the ideal employer, than what is?
10) Alo Yoga apparel has been designed to fit beautifully.
Alo Yoga has a deep understanding of what it takes to design a comfortable, breathable and form-fitting garment that is perfect for yoga.
It is therefore no surprise that any Alo Yoga item sculpts the contours of your body beautifully so that you can get the most out of your yoga session.
11) Alo Yoga is celebrity endorsed!
It was only a matter of time before big Hollywood names would notice this iconic brand!
Although their clothing has been designed to give wearers the maximum benefit out of their yoga, they also look great and very flattering when worn on the street.
You can easily mix and match their items for comfortable street style. The likes of Katy Perry, Gwyneth Paltrow, Kylie Jenner, Kim Kardashian and Taylor Swift (to name just a few) are enthusiastic fans of the Alo Yoga brand.
12) They are against forced child labor and slavery.
In the clothing and textile industry, many key players often turn a blind eye to sweatshops, child labor and modern-day slavery.
Alo Yoga is firmly against these practices and ensures that the folks making their clothing range experience fair working conditions, reasonable wages and good treatment.
13) Their ultimate goal is to make yoga more mainstream.
Alo Yoga’s main company value is spreading the message about how mindfulness and a peaceful way of living can lead to a better world and way of life.
Taking a look at their website and social media platforms, you can clearly see that they are trying their best to make yoga more mainstream.
14) They raise a lot of money for charity.
Alo Yoga has their very own fundraising campaign, Alo Yoga Gives, that is passionate about raising money for charity.
The main recipients for this charity are children in need throughout the world and they pay for mindful classroom lessons for their recipients.
15) They ship directly to your door: wherever you are located in the world!
Although they are a proudly California-based company, Alo Yoga does not only ship locally and within the USA, but also throughout the world!
This is, as you may have guessed, part of their program to help make yoga more widespread.
16) They feature regular classes and yoga challenges.
Alo Yoga has become incredibly popular on Instagram due to the way in which they engage with their fans.
They are very interactive and regularly feature yoga classes, mindfulness courses and various challenges that anyone can participate in.
If you are looking for something specific (ie. you want to build strength or you need to have a class where you learn to harness your inner calm), you can probably find what you need on their Instagram feed.
17) Need your Alo Yoga clothing adjusted? Take advantage of their free tailoring services!
Al Yoga really cares about how their clothing fits and how much enjoyment their customers get out of their garments.
It is for this reason that they offer free tailoring (within reason) services. This means that if you are quite short and need your yoga pants to be shortened, you can send them in for hemming at no cost!
Of course, they won’t adjust clothing if they feel it will negatively affect the fit or integrity of the design, but if you need assistance, they are always only a call or message away.
18) Finding the perfect-fitting Alo Yoga garment is easy.
Everyone knows that online shopping for clothing can sometimes be quite tricky, especially if you are not au fait with how big or small a particular garment is cut.
This is definitely not an issue with Alo Yoga as they have a simple size chart that you can use to find the best fit for you. This eliminates having to return ill-fitting clothing or having to make do with less than optimal size pants.
19) Their website content is very interesting.
Unlike many websites where blog posts are created simply to drive traffic to improve their SEO ranking, Alo Yoga has rejected this and instead creates content that is incredibly interesting and exciting.
You would be hard-pressed to find similar content elsewhere and you will love their very useful tips, advice and methods on how to live a more mindful life.